Meet the new SUSS
SUSS reimagined and reinvented
In the year of our company's 75th anniversary, we have taken the opportunity to give our brand a fresh, bold look that extends our legacy into the future. Our new brand design mirrors our perpetual mindset geared towards growth, innovation, and continuous development.
Introducing our new brand design
Logo
The new logo combines our brand name with the stylized initial letter S, carved out of a hexagon with six equally long sides, and conveys the utmost precision. Two powerful elements that are simple, yet not plain.
Brand
SUSS MicroTec, from now on, is SUSS. Having shaped the semiconductor industry since its beginnings gives us the self-confidence to choose a brand name that is short, catchy, and internationally recognizable.
Claim
Our new claim is "Growing Innovation". We are partners with the world's leading semiconductor companies. Our advanced semiconductor solutions allow our customers' visions and ideas to develop into world-changing innovations.
Color
Mix our former corporate colors, blue and yellow, and you get green. The color most associated with growth and continuous development. Dark Green stresses our experience, while Active Green highlights our dynamic forward movement.
Shapes
Rotating the stylized initial letter S in all directions results in a multitude of different viewing angles that we use as minimalistic 3D objects in our visual language. Changing perspective and getting new insights – a prerequisite for innovation and growth.
Font
Our new sans-serif font, Suisse Int'l, combines a classic style with state-of-the-art design quality equally suited for print and digital. The clean typeface makes information easily accessible and underscores our quest for clarity.
Less is more. Reduction sharpens the focus. Our new brand design reflects our core values and turns them into a promise for the future.
One color, one internationally recognizable name, and one clear message to the world: Growing Innovation.
Let's grow and innovate together!